Some say good web design is supposed to go unnoticed. But when it's as clever as Amazon's smooth drop-down menu, people take a closer look.
You may not have spent too much time thinking about Amazon.com's mega drop-down menu the last time your reordered socks, but Ben Kamens, who is lead developer at Khan Academy, broke down the principles behind the design in a post on his site.
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Since drop-down menus are like the 'kitchen cabinets of the Internet' for sorting information, how easy they are to use can make a big difference in the overall user experience. Making it easier to click may mean a user seamlessly adds more items to the shopping cart, right?
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